WHAT IS MEANT BY THE WORD CREATIVE?
Tags: creative meaning words job
It means something completely different to each client. To one it may mean, " I want the same as my competitors but different ".
To another it means, ' Give me the same as we've had for the last twenty years, but not quite'
99% will want something that they recognize from experience.
It has been alleged that Proctor & Gamble's maxim is ' Creativity with a Precedent'.
Only one in ten thousand will really mean, ' Give me something I haven't seen before.'
So, before you make your pitch, find out exactly what your client means by the word 'creative'.
It's probably different from your definition.
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