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CompanyURC (Myanmar) Co., Ltd.
Industry
FMCG
No of Employees
101-200
Company description

Mission

Universal Robina Corporation (URC) is one of the largest branded food product companies in the Philippines and has a growing presence in other ASEAN markets.

Vision

URC's vision is to be the best Philippine food and beverage company, with a powerful presence throughout the ASEAN region, carrying a wide portfolio of delightful brands of exceptional quality and value, equipped with efficient systems and motivated people. We are committed in making lives a truly fun experience.

Values

Passion to Win: We build organizational capability by being entrepreneurial and proactive, driven by a sense of urgency and purpose. We continuously challenge ourselves to deliver world-class brands and consistently rally our people to strive for excellence.

Dynamism: We cultivate a culture of innovation and productive working relationships. We continuously find ways to improve organizational and people capabilities to meet constantly challenging consumer needs.

Integrity: We are guided by transparency, ethics, and fairness. We build the business with honor and are committed to good governance. Our processes and products meet the highest standards. We are credible in our dealings with both internal and external stakeholders.

Courage: We seize opportunities in building long-term, sustainable businesses. We make tough people and business decisions to ensure competitive advantage.

Universal Robina Corporation (URC), the "first Philippine multinational", is one of the largest branded foods companies in the Philippines, and has managed to expand to other Asian markets. Most recently, URC has expanded its reach to New Zealand and Australia through the acquisition of Griffin's Foods, a leading snacks player in New Zealand.

URC is engaged in a wide range of food-related businesses, including the manufacture and distribution of branded consumer foods, flour milling and pasta manufacturing, sugar milling and refining, renewable energy via the bio-ethanol and biomass cogeneration businesses (under Sugar Group), hog farming, manufacture of animal feeds, glucose, soya products and veterinary compounds.


Universal Robina Corporation (URC) is one of the largest branded consumer food and beverage product companies in the Philippines and has a significant and growing presence in the ASEAN markets. URC is among the Philippines' pioneers in the industry. It has been in operations for over 50 years since John Gokongwei, Jr. established Universal Corn Products, Inc, a cornstarch manufacturing plant in Pasig, in 1954.

URC is engaged in a wide range of food-related businesses, including the manufacture and distribution of branded consumer foods and is also in commodities namely sugar million band refining and flour milling and in Agro industrial businesses of farms mainly hogs and animal feed milling and related products.

URC is the leading branded snackfoods and beverage company in the Philippines. URC is the first "Philippine Pan ASEAN Multinational" and has proven itself to be a trailblazer in manufacturing with a strong and loyal consumer base. The company has unswervingly showcased its innovation and excellence through its groundbreaking products, wide distribution network, and effective marketing. This is also evident in URC's formidable market leadership in snackfoods and beverages.

John Gokongwei Jr. established a vision for URC to become one of the leading pan Asian players in snack foods and beverages. This vision is gradually being realized as URC has managed to transform itself from a Philippine operation to a recognized Asian multinational with full scale operations in eight countries outside the Philippines, and soon in emerging markets like Myanmar, Laos and Cambodia. In addition, URC's products are already being exported to mainstream markets in the US, Europe, Japan, Korea the Middle East and frontier markets in West Africa, like Ghana and Nigeria.

URC has built three strong regional brands over the years; "Jack 'n Jill" for snack foods, "C2" for ready to drink tea, and "Great Taste" for coffee, with these brands becoming popular across the ASEAN region. URC's key to success is to build very strong branding through a robust product innovation pipeline, consumer-centric marketing and world-class manufacturing and supply chain management. URC will continue to transform itself in line with the changing external dynamics in line with increasing opportunities in Asia and beyond.

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