Sales Executive (Upper Myanmar)

Company: URC (Myanmar) Co., Ltd.

Company description:

URC is engaged in a wide range of food-related businesses, including the manufacture and distribution of branded consumer foods and is also in commodities. URC is the leading branded snackfoods and beverage company in the Philippines. URC is the first "Philippine Pan ASEAN Multinational" and the company has unswervingly showcased its innovation and excellence through its groundbreaking products, wide distribution network, and effective marketing.

John Gokongwei Jr. established a vision for URC to become one of the leading pan Asian players in snack foods and beverages. This vision is gradually being realized as URC has managed to transform itself from a Philippine operation to a recognized Asian multinational with full scale operations in eight countries outside the Philippines, now with its presence in Myanmar. Soon, in emerging markets like Laos and Cambodia. In addition, URC's products are already being exported to mainstream markets in the US, Europe, Japan, Korea the Middle East and frontier markets in West Africa, like Ghana and Nigeria.

Universal Robina Corporation (URC) is one of the largest branded consumer food and beverage product companies in the Philippines and has a significant and growing presence in the ASEAN markets. It has been in operations for over 50 years.

URC has built three strong regional brands over the years; "Jack 'n Jill" for snack foods, "C2" for ready to drink tea, and "Great Taste" for coffee, with these brands becoming popular across the ASEAN region. URC will continue to transform itself in line with the changing external dynamics in line with increasing opportunities in Asia and beyond.

The position is responsible for managing the actual sales operations and implement business strategies in assigned areas (Upper Myanmar) , key accounts and outlets to consistently achieve the unit's sales volume objectives. It shall ensure the primary objective of maximizing sales and growth of the businesses for both URC and distributors. It shall be responsible for developing sub-dealers in the assigned distributor’s area of coverage through development and maintenance of existing developmental accounts.


- Establish and control the area sales strategy and assigned sales force to achieve revenue and expense targets.
-Plan and execute the area strategies and programs to achieve specific objectives on business, quality, and people in pursuit of national
-Develop, review and continuously update sales distribution system to ensure all Sales and Trade Marketing processes and activities are consistent with the approved corporate strategies and direction.
-Lead in crafting cost-effective and efficient distribution systems or models, analyze gaps and continuously find opportunities to ensure coverage, availability, merchandising and activation of URC products are maximized in all channels.
-Manage over-all development of URC and RD sales teams by continuously assessing key talents, spot opportunities for growth, recommend appropriate development interventions to address competency gaps and reward those significantly contributing to the attainment of business objectives.
-Lead in the recruitment, selection and retention programs for the entire area sales team that result to a motivated, competent and professional sales force.
-Prepare and report regularly to top management on sales performance, sales operational plans, market or sales trends and competitive analysis.
-Build strategic working relationships with internal and external stakeholders using collaborative relationships to facilitate the accomplishment of area plans, programs and objectives.
-Recognize and anticipate the financial impact of sales activities and programs as well as related activities and translate them into relevant action plans to improve sales revenues and optimize costs.

• At least a Bachelor’s degree in Business Management, Marketing or equivalent.
• At least 5 year experience in an FMCG industry.
• Strong work experience in market or territory development, negotiations, communications and people management skills.
• Strong interpersonal skills and a team player.
***Prefer Fluent in English

English (Pre-intermediate)

*Meals Allowance
*Phone Allowance

Upper Myanmar
State/District: Mandalay Region

Job Category: FMCG jobs
Company Industry: FMCG
Employment Type: Other
Full time: YES
Job posted: 14/5/2024

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