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DO NOT PUT YOUR BEST PEOPLE ON NEW BUSINESS PITCHES


Tags: best employees people new business project



The most respected creative people will probably do something too original, too controversial to be acceptable to a conservative group of clients at your first meeting. Put the people who consistently get the agency out of trouble on it. Their work may not be a dazzling, but it will be intelligent and the client will relate to the idea better.
Assuming there are five projects will be so overwhelmed with the quantity and quality of work that he'll find it impossible to make a decision. His thinking will go like this.
Monday - great meeting, great work, nice people.
Tuesday- great meeting, great people, nice work.
Wednesday- good meething, very fresh work, lovely young people.
Thursday- yet another great meeting, nice people, fine work.
Friday- another mmeething, i don't know

The odds are that he will pick the Tuesday presentation, the second meeting because he was still clear-headed then.

Monday was too early, nothing to judge by.

Wednesday and Thursday were like eating too much chocolate.

Friday. Feeling sick.


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