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MARKETING AND COMMUNICATION on Facebook

by www.jobsinyangon.com


Tags: Knowledge-Facebook-Internet-General-JobsinYangon



Facebook က သူတို႔ရဲ႕ algorithm ေတြအရပိုင္းျခားထားတဲ့ ေတြ႕ရွိမႈမ်ားကိုလ်စ္လ်ဴရႈခဲ့ပါတယ္။ 

သူတို႔အေနနဲ႔ ပါဝင္ပတ္သက္မႈေၾကာင့္ျဖစ္လာမယ့္အက်ိဳးသက္ေရာက္မႈေတြနဲ႔ ေရွး႐ိုးစြဲဝါဒီသမား ေတြရဲ႕ တုန႔္ျပန္မႈကို ၎တို႔ကစိတ္ပူေနပါတယ္။ စီးပြားေရးအရအက်ိဳးျဖစ္ထြန္းဖို႔မွာ ေကာင္းမႈမ်ား ထက္အစဥ္အၿမဲအေရးပါလ်က္ရွိပါတယ္။ အဆုံးတြင္ Facebook ဟာ သူတို႔အေပၚအာ႐ုံစိုက္မႈရွိ ေစၿပီး အသုံးျပဳသူမ်ားမွ သူတို႔ရဲ႕ platform ကို အသုံးျပဳမႈမ်ားျပားလာေစမယ့္ content မ်ားျဖန႔္ေဝ မႈကိုပိုမိုတိုးတက္ေအာင္လုပ္ေဆာင္ေနၾကပါတယ္။ ဒီအရာမ်ားေၾကာင့္ အေျခခံက်တဲ့အက်ိဳးရလာဒ္ အေနနဲ႔၊ ဥပမာအားျဖင့္ 64% ေသာသူမ်ားဟာ အစြန္းေရာက္အဖြဲ႕မ်ားသို႔ Facebook ရဲ႕ algorithm ေတြက ၫႊန္းဆိုျပသေနတဲ့အတြက္ ဝင္ေရာက္သြားခဲ့ပါတယ္။ ဖတ္ရႈရန္ - Facebook reportedly ignored its own research showing algorithms divided users.

Facebook ဟာ ေရပန္းစားလာႏိုင္တဲ့ အေကာင့္မ်ားရဲ႕ ပုဂၢိဳလ္ေရးအခ်က္အလက္မ်ားကို စတင္ အတည္ျပဳမႈမ်ားကို ျပဳလုပ္သြားေတာ့မွာျဖစ္ပါတယ္။ ထိုသို႔အတည္ျပဳမႈမျပဳလုပ္ရေသးမွီတြင္ ထို အေကာင့္မ်ားကို လူအမ်ားမွျမင္ေတြ႕ႏိုင္မႈကို အကန႔္အသတ္မ်ားရွိေနမွာျဖစ္ပါတယ္။ လူအမ်ားသို႔ ေရာက္ရွိေတြ႕ျမင္ႏိုင္ေစတဲ့ profile မ်ားရဲ႕ေနာက္ကြယ္ကလူမ်ားရဲ႕ ပုဂၢိဳလ္ေရးဆိုင္ရာအခ်က္မ်ားကို အတည္ျပဳမႈမ်ားျပဳလုပ္ရာတြင္ Facebook ဟာ ေရးသားထားတဲ့ content မ်ားရဲ႕ စစ္မွန္မႈရွိျခင္း ကိုအတည္ျပဳရန္ႏွင့္ ၎တို႔ကို bot မဟုတ္တဲ့ လူသားတစ္ဦးကေရးသားထားသည္မွာမွန္ကန္ ေၾကာင္း ေသခ်ာေစရန္စစ္ေဆးလိုျခင္းျဖစ္ပါတယ္။ ၂၀၁၈ ခုႏွစ္ကစတင္ၿပီး Facebook ဟာ ႀကီးမားေသာ site မ်ားရွိ Administrators မ်ားရဲ႕ ပုဂၢိဳလ္ေရးဆိုင္ရာအခ်က္အလက္အတည္ျပဳမႈ မ်ားကို လုပ္ေဆာင္ခဲ့ပါတယ္။ သို႔ေသာ္လည္း ဒီအရာမ်ားကို အေမရိကန္ႏိုင္ငံတစ္ခုတည္းတြင္သာ အေကာင္အထည္ေဖာ္ျပဳလုပ္ႏိုင္ခဲ့ၿပီး အျခားေသာႏိုင္ငံမ်ားကေတာ့ Facebook နဲ႔ ပူးေပါင္းလုပ္ ေဆာင္ျခင္းမရွိခဲ့ပါဘူး။ Site မ်ားအတြက္ေတာ့ Administrator (Admin) မ်ားဟာ သူတို႔ရဲ႕ ပုဂၢိဳလ္ ေရးအခ်က္အလက္မ်ားကို အတည္ျပဳမႈမလုပ္သေ႐ြ႕ ပို႔စ္မ်ားကို တင္ႏိုင္ေတာ့မွာမဟုတ္ပါဘူး။ 

ဒီေဆာင္းပါးေလးဟာ စာဖတ္သူပရိတ္သတ္တို႔ကို ဗဟုသုတတိုးေစလိမ့္မယ္လို႔ေမွ်ာ္လင့္ပါတယ္။ 
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