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Assistant Brand Manager M/F  (1)

11.1.2021, Full time , FMCG
Company: URC (Myanmar) Co., Ltd.
Job Category
FMCG
No of Employees
101-200
Company description
URC is engaged in a wide range of food-related businesses, including the manufacture and distribution of branded consumer foods and is also in commodities. URC is the leading branded snackfoods and beverage company in the Philippines. URC is the first "Philippine Pan ASEAN Multinational" and the company has unswervingly showcased its innovation and excellence through its groundbreaking products, wide distribution network, and effective marketing. John Gokongwei Jr. established a vision for URC to become one of the leading pan Asian players in snack foods and beverages. This vision is gradually being realized as URC has managed to transform itself from a Philippine operation to a recognized Asian multinational with full scale operations in eight countries outside the Philippines, now with its presence in Myanmar. Soon, in emerging markets like Laos and Cambodia. In addition, URC's products are already being exported to mainstream markets in the US, Europe, Japan, Korea the Middle East and frontier markets in West Africa, like Ghana and Nigeria.Universal Robina Corporation (URC) is one of the largest branded consumer food and beverage product companies in the Philippines and has a significant and growing presence in the ASEAN markets. It has been in operations for over 50 years.URC has built three strong regional brands over the years; "Jack 'n Jill" for snack foods, "C2" for ready to drink tea, and "Great Taste" for coffee, with these brands becoming popular across the ASEAN region. URC will continue to transform itself in line with the changing external dynamics in line with increasing opportunities in Asia and beyond.

Job description
JOB SUMMARY

The Senior Brand Manager / Brand Manager / Assistant Brand Manager shall be responsible in ensuring the profitability of the segment handled by developing annual marketing plans, conceptualizing A&P programs, introducing new product development and re-launches and ensuring the successful implementation of the these with the objective of increasing market share and competitiveness of the product/s.

DUTIES, RESPONSIBILITIES AND AUTHORITIES
• Develops and executes annual marketing plans and is responsible for the segment’s profits, sales and market share.
• Identify specific marketing strategies and advertising & promotion initiatives to increase consumer awareness and competitiveness of the segments in the industry.
• Expand the segment handled through new product development or re-launching current products and implement promotional strategies to leverage them against the market.
• Lead multi-functional teams in relation to new product launches or re-launches as the case may be.
• Provide management with relevant data analysis with regard to the state of the business, product and industry outlook, competitive activities and pricing that provide opportunities for the segment to grow

Desired Skills and Expertise
• College graduate of any Bachelor of Science or Arts degree preferably major in management, business, economics, marketing or other related fields
• With at least (3) year experience in marketing, advertising or other related fields with exposure to different areas of marketing especially in promotions, business development and below the line activities. Exposure or experience in Sales and FMCG company is preferred.
• Knowledge in Competitive Pricing and Finance
• Computer literate
• Resourceful and able to provide solutions to different situations. Result-oriented and executes.
• Strong communications and operations management skills
• Willing to do fieldwork

Language skills English (Pre-intermediate)

We offer *Ferry
*Meal
*13 Years Bonus
*Medical BenefitsWe might provide you with uniform
We will provide with ferry to work

Work location Mingalardon Industrial Park
State/District: Yangon (Rangoon)

Job details Job Category: Marketing & PR jobs
Company Industry: FMCG
Employment Type: Other
Full time: YES
Job posted: 11/1/2021

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