Commercial Director

• Develop and implement a long-term strategic plan, including brand management/evolution, new product and service opportunities, market and corporate development, and other growth initiatives to meet the company’s revenue and earnings targets. 


• Create and execute a dynamic marketing plan that will build or maintain the company as dominant brand, including development of a consistent message integrated throughout all programs, and products, and across all department lines and services.
• Identify, initiate, and leverage strategic partnership programs to build awareness of the company brand and drive incremental sales through alternative channels.
• Develop segmentation and Customer Relationship models that better identify targets, and allow for more customized marketing programs. 


• Direct a market research/customer insights function that will improve market development and guide the creative effort, ensuring leading edge, consumer-driven marketing and creative that meets company development and ROI goals.
• Lead the transformation of the company from a product-centric model to a customer-centric driven company with an emphasis on smart and effective marketing.
• Effectively and efficiently manage all brand connection points, including advertising, direct and indirect retail, sponsorship and events, public relations, visual merchandising/design, field marketing, interactive, web development, media, creative and corporate communication efforts to capitalize on brand opportunities and optimize ROI.
• Champion quality customer service throughout the business sectors. 


• Develops detailed business processes, policies and rules governing the Marketing function and all Marketing aspects of business operations cross-functionally within the Company and external.
• As a member of the Executive team contributes to the development and refining of the vision and strategy for qb, and contributes to the overall process of management and corporate decision making to ensure the Company maximises its short, medium and long term profitability returns to its shareholders.
• Provides leadership, expertise and professional advice to the Company on marketing matters to ensure the definition and implementation of effective and sustainable strategies that support the achievement of the Company’s goals and objectives.
• Reviews and gains agreement to an organisation structure and manning levels for the Marketing group to ensure efficient and effective delivery of the required services.
• Recruits, trains, motivate and develop staff to ensure that the Marketing group has the necessary skill base and that staff are optimally motivated and enabled to maximise their potential and contribution to the Company.
• Interprets business plan achievements on a continuing basis, and monitors budget performance to ensure expenditure is contained within limits and address areas of major variation and; provides justification for significant variations.

• Business related Bachelors Degree, preferably with an MBA
• Aged between 30-45 years with varied work experience preferably having worked in a technology based start up situation, a mobile phone company, a FMCG operation all of which being in a structured, established business environment.
• Minimum 5 years experience in senior commercial management positions in high growth businesses.
• Good knowledge of the mobile Communications sector, both local and international.
• Previous work experience as a Marketing Director, Sales and Marketing Director, multi-disciplined and diverse portfolio operating company.
• Good knowledge of the mobile Communications sector, both local and international.
• Strong commercial acumen and the ability to read and interpret market data.
• Strong Commercial awareness and understanding of business cases and return on investment methods
• Ability to sustain prolonged periods of concerted attention and work under pressure