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Head Of Marketing Communications & Digital

21.5.2020, Full time , Telecommunications
Company: ananda
Job Category
Telecommunications
No of Employees
201-500
Company description
ananda

Job description
• Develop, document, execute, and continuously refine a content strategy, roadmap, and program calendar that supports and extends our breadth of network excellence, customer experience, products & services
• Develop innovative recommendations and solutions for releasing content.
• Translate brand needs into sound recommendations for content strategy, plans and tactical execution.
• Develop a social plan for social selling, social advocacy & social media.
• Develop and manage social, creative development, implementation, tracking and tools.
• Keep up with latest advances in search advertising platforms and technology
• Ensure integration of digital efforts into overarching marketing campaigns.
• Establish KPIs for all content. Evaluate content against those KPIs and use this data assist with decision making.
• Capture insights to develop targeted content that speaks directly to customer’s mindset
• Ensure all content programs embrace monitoring, measurement, analysis and continuous optimization.
• Provide leadership on marketing communication strategy across internal and external partners.
• Ensure all content is on-brand, consistent in terms of quality and tone of
voice, for all channels including PR, collateral, digital, social media, newsletters, internal communication and more.
• Select and manage external content vendors as appropriate.
• Stay abreast of industry best practices for content strategy and integrate learnings into the overall marketing strategy.
• Partner with internal teams and manage external vendors to execute web content, SEO, display, mobile and emerging online media campaigns.
• Implement best practices and devise strategies to drive traffic and conversion.
• Working with agency and internal teams, develop and implement strong digital creative and content, including landing pages, microsites, member portals, desktop and mobile applications, infographics and banner ads.
• Cultivate a data-driven mentality with emphasis on analysis, insight, and recommended action.
• Evaluate effectiveness of digital programs through metrics and analysis
• Define and own digital marketing KPIs and budgets with the ultimate goal of measuring content effectiveness via attribution modeling
• Contribute to the ideas, development, creation, and implementation of all customer facing marketing programs for the business and the company at large
• Manage the digital and social media content budget.

Desired Skills and Expertise
• 8+ years of experience in Digital Marketing
• Experience in Telecommunications sector
• Speaks fluent English and preferably Burmese
• Deep understanding of the digital marketing landscape, from an industry, marketer, consumer and publisher perspective.
• Ability to understand, analyze and build narratives around the major trends and developments in the industry
• Experience working with and managing advertising agency and internal cross function teams in the development and implementation of marketing communications plans.
• Strong people management skills.

Language skills

We offer • Male/Female.
• Salary is negotiablel.

Work location No. 114, Sayar San Ward, Kabar Aye Pagoda Road,Bahan Township,Yangon.
State/District: Yangon (Rangoon)

Job details Job Category: Marketing & PR jobs
Company Industry: Telecommunications
Employment Type: Other
Full time: YES
Job posted: 21/5/2020

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Jobsinyangon.com is a leading Career and Job site in Myanmar. Jobsinyangon presents the largest porfolio of jobs on Myanmar market, thus helping recruiters to source top talents and job seekers available in Myanmar. Jobsinyangon.com job board helps hiring managers and recruiters from all companies in Myanmar to post jobs, manage applicants and make the right hiring decision. Any jobseeker in Myanmar can find Jobs in Yangon and other cities of all categories of jobs. Online job opportunities can be searched or arranged by our Executive search branch Roger Quest International.

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