Universal Robina Corporation (URC) is one of the largest branded consumer food and beverage product companies in the Philippines and has a significant and growing presence in the ASEAN markets. It has been in operations for over 50 years.
URC is engaged in a wide range of food-related businesses, including the manufacture and distribution of branded consumer foods and is also in commodities. URC is the leading branded snackfoods and beverage company in the Philippines. URC is the first "Philippine Pan ASEAN Multinational" and the company has unswervingly showcased its innovation and excellence through its groundbreaking products, wide distribution network, and effective marketing.
John Gokongwei Jr. established a vision for URC to become one of the leading pan Asian players in snack foods and beverages. This vision is gradually being realized as URC has managed to transform itself from a Philippine operation to a recognized Asian multinational with full scale operations in eight countries outside the Philippines, now with its presence in Myanmar. Soon, in emerging markets like Laos and Cambodia. In addition, URC's products are already being exported to mainstream markets in the US, Europe, Japan, Korea the Middle East and frontier markets in West Africa, like Ghana and Nigeria.
URC has built three strong regional brands over the years; "Jack 'n Jill" for snack foods, "C2" for ready to drink tea, and "Great Taste" for coffee, with these brands becoming popular across the ASEAN region. URC will continue to transform itself in line with the changing external dynamics in line with increasing opportunities in Asia and beyond.
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