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Senior Brand Executive (NESCAFÉ)

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CompanyNestle Myanmar Limited
Industry
Food & Beverages
No of Employees
201-500
Company description

Nestle Myanmar Limited


Job description
• To assist Brand Manager in achieving brand business objectives by implementing strategies in line with consumer needs to ensure that both qualitative and quantitative targets are achieved
• Provide input in developing brand strategy based on consumer insights and market dynamics
• Assist Brand Manager in developing and implementing the brand plan in line with the category strategy, covering brand communication, promotion, consumer insight, pricing strategy and product I&R.
Assist to monitor quality and timeliness of the execution/ roll-out of the plans & take corrective measures as needed
• Contribute in the identification of category and business opportunities (e.g. product and packaging improvement)
• Assist Brand Manager in working with research team to obtain consumer insights and market opportunities
• Assist Brand Manager in working with promotion and sampling partners (below the line agencies) in developing promotion and sampling activities, and with media/ communication agencies in developing media/ communication plan, in line with the brand plan
• Assist Brand Manager in working with Category Development in developing and implementing brand activities e.g. distribution drive, merchandising guideline, etc. by channel/ region/ customer, in line with the brand plan


Desired Skills and Expertise
• Bachelor degree in business with concentration in Marketing
• 2-3 years commercial experience
• Intermediate product/ category/ brand knowledge
• Intermediate marketing and sales knowledge
• Good understanding of interrelationship among different business functions
• Good understanding of Nestle policies & systems


Language skills

We offer Male / Female
Salary is negotiable
Medical Coverage + Transportation Allowance + Top-up Allowance + Competitive Salary depending on experience

Work location Mandalay
State/District: Mandalay Region

More information Industry: Marketing / Brand
Job Function: Senior Brand Executive (NESCAFÉ)
Employment Type: Other
Full time: YES
Job posted: 19/10/2016

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Keywords
Senior Brand Executive (NESCAFÉ) Marketing / Brand Jobless Jobsinyangon Nestle Myanmar Limited Marketing / Brand
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