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What does it take to be Marketing Manager?
Marketing Managers are responsible for promoting a brand or service, by engaging directly with customers thru different marketing channels.
Specific duties for a Marketing Manager could include everything from strategic planning and budgeting, through to running digital campaigns, copywriting and managing social media channels.
Main Marketing Manager responsibilities are:
- Strong communication skills
- Creative thnking and good business awareness
- Overseeing the creation of promotional material
- Managing marketing campaigns and budget
- Looking after digital marketing activity
- Analysing market trends
- Reporting back on performance to key stakeholders
Is that a good job for You?
Marketing Manager has an excellent organisational and planning skills. Goog evaluative skills to help to analyse market trends are essential.. Without the right amount of preparation, forecasting and appropriate targeting beforehand, even the cleverest piece of advertising is likely to fall short.
Looking for the latest industry developments are the must.
Other Marketing Manager skills are:
- The ability to keep up-to-date with the latest industry developments
- A willingness to take risks
- Attention to detail
- Excellent presentation skills
- Analytical and results driven approach to your work
- A natural affinity for acronyms (ROI, PPC, SEO, TTFN)
A large percentage of Marketing Managers are graduates. However, it is more than possible to break into the industry without a degree, and there are many marketing specific qualifications out there which will help you get started in the industry.
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