Tags: creative meaning words job
It means something completely different to each client. To one it may mean, " I want the same as my competitors but different ".
To another it means, ' Give me the same as we've had for the last twenty years, but not quite'
99% will want something that they recognize from experience.
It has been alleged that Proctor & Gamble's maxim is ' Creativity with a Precedent'.
Only one in ten thousand will really mean, ' Give me something I haven't seen before.'
So, before you make your pitch, find out exactly what your client means by the word 'creative'.
It's probably different from your definition.
Today it looks difficult. It takes us 3 minutes:-)
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